Friday, March 18, 2011


The logo is comprised of three elements; a city skyline, rolling farmlands, and a (pictograph) runner. The city skyline (representing the modern technology in building and management) formed merely by negative white space, sits in the forefront of a stylized representation of a tree. Below this, two abstract marks, reflecting the natural hills, illuminate the cold, blue cityscape with a warm, nimble rhythmic continuation that flows into the runner as if to also portray its movement.

Inspiration: 2007 alternative Washington Capitals logo, Obama’s “O logo”, Comfort Inn logo



So I recently came across a logo contest for the European Athletics Championship and figured I'd enter. Unfortunately, I was not chosen as one of four finalist. Here is the link to the 258 submissions:


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