I had the privilege to do some volunteer design work for the non-profit organization known as PRASAD. They recently invested in a new mobile unit for their dental division and were looking for a design to wrap around the bus. It was a fun, long, and exhausting process and in the end I came up with three options.

Although none were chosen (because apparently spending money on another design makes a lot of sense as opposed to my free designs). They ended up selecting a similar design to my third option [shown above]. Again, why they didn't just go with mine is still perplexing to me. But I guess its a good piece to put in my portfolio.

The logo is comprised of three elements; a city skyline, rolling farmlands, and a (pictograph) runner. The city skyline (representing the modern technology in building and management) formed merely by negative white space, sits in the forefront of a stylized representation of a tree. Below this, two abstract marks, reflecting the natural hills, illuminate the cold, blue cityscape with a warm, nimble rhythmic continuation that flows into the runner as if to also portray its movement.

Inspiration: 2007 alternative Washington Capitals logo, Obama’s “O logo”, Comfort Inn logo


So I recently came across a logo contest for the European Athletics Championship and figured I'd enter. Unfortunately, I was not chosen as one of four finalist. Here is the link to the 258 submissions: